You think you’re saving money by handling follow-up yourself. You’re not. Here’s what your time is actually worth. Do this exercise: Write down how many hours per week your front desk, office manager, or you personally spend on customer follow-up tasks. Include: texting customers to confirm appointments, sending “we miss you” messages to inactive clients, writing birthday emails, following up after no-shows, chasing review links, sending promotional messages, updating customer records after interactions. Now estimate how many hours that actually is. For most local service businesses, the answer is between 8 and 20 hours per week. The True Cost of…